Top 5 Fashion Games on Android in Kenya - Q2 2022

The second quarter of 2022 saw notable trends among the top fashion games on Android in Kenya. Here's a detailed look at the performance of the leading apps in this category.

Dress Up Games experienced fluctuations in weekly downloads, peaking at around 4.7K in early April and hitting a low of approximately 2K in mid-June. Active users followed a similar pattern, reaching a high of 9K in mid-April before declining to around 5.2K by late June.

Hair Challenge saw a significant drop in weekly downloads, starting at 5.5K in mid-April and falling to about 1.4K by the end of June. Active users mirrored this trend, decreasing from 25K in mid-April to around 13.6K by the end of the quarter.

Fashion Show: Makeup, Dress Up had steady weekly downloads initially, peaking at about 4.9K in mid-April before declining to 1.4K by mid-June, with a slight recovery to 2.2K by the end of June. Active users peaked at 16.2K in mid-April and saw a gradual decline, reaching around 11.5K by the end of June. Revenue for this app was minimal, with a peak of $6 in late March.

Hair Dye showed a significant drop in weekly downloads, from 2.9K in mid-April to just 626 by late June. Active users peaked at 12.7K in mid-April and dropped to approximately 7.3K by the end of the quarter.

Lash Salon, launched in April 2022, saw a rapid rise in weekly downloads, reaching over 6.6K by the end of May before declining to around 2.1K by late June. Active users followed a similar trend, peaking at 10K in late May and then stabilizing around 4.7K by the end of June.

These insights, based on data from Sensor Tower, highlight the dynamic nature of user engagement with fashion games on Android in Kenya. For more detailed analytics and insights, visit Sensor Tower.